2011 Kia Sportage Pics preview and specification

2011 Kia Cerato Pictures preview and prices

We've already told you about the other Kia show cars at SEMA -namely, the Koup Type R, Soul specials and Sportages, but the South Korean firm also brought to Las Vegas a concept version of its Forte Hybrid. According to Kia's own words, the SEMA Show study "demonstrates styling options for those looking for an alternative to a mundane hybrid ride."

It is based on the South Korean market Forte LPI Hybrid, which utilizes a 1.6-liter LPG (Liquefied Petroleum Gas) engine coupled to an electric motor with 15kW and 105Nm and a Continuously Variable Transmission (CVT).

The SEMA Show tune comes courtesy of Kinetic Motorsports and it includes a subtle aero kit, new alloy wheels wrapped in low-rolling resistance tires and a lowered suspension.

Kia is represented by a variety of customized models at this week's 2010 SEMA Show in Las Vegas, including this pair of concept versions of the Soul crossover called the "White Tiger" and "Hamstar".

The first concept study, the Soul White Tiger, is actually a teaser to one of two all-new special edition models that the company is planning to launch before the end of the year. Following in the footsteps of the four special edition Souls introduced over the past year, the White Tiger model features some unique styling cues and added content.

Making its debut at this week's SEMA aftermarket show is Kia's Forte Koup Type R Concept model, which is said to be inspired by its racing siblings that take part in the GRAND-AM Continental Tire Sports Car Challenge.

The concept was developed by Kia's racing partner, Kinetic Motorsports, who built and campaigns the Forte Koup race cars. Performance upgrades are limited to a set of BBS RG 18-inch forged aluminum alloy wheels, race-inspired tires and suspension components, a short throw gaearshift and dampened composite fiber disc clutch.

Kia has teamed up with fashion and lifestyle magazine Antenna to create a pair of concept models based on the new Sportage CUV for this year's edition of the SEMA Show, which takes place in Las Vegas from November 2 to 5. The modified Sportage models are nicknamed "Work" and "Play," and as their names suggest, one is made to appeal to the tech-savvy, on-the-go professionals and the other to recreational enthusiasts. We'll have more on both models from the SEMA Show floor, but for now, follow the break for the press details.

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

At the 2010 Paris Motor Show, we saw three new mid-size sedans making their way to the halls of the Parc des Expositions Porte de Versailles. Two of them, the all-new Peugeot 508 and the redesigned VW Passat B7, received their world premiere, while the Kia Optima was presented for the first time in Europe.

Now, we all know you can't and you shouldn't buy a car based upon looks or preliminary specs alone. It's the whole package that counts. However, in this case, we simply want to find out which one of these new family sedans captured your attention for the right reasons.

Place your vote in the poll after the jump and be sure to have your say in the comments section.

At this week's Paris Motor Show, Kia displayed the Sportage Mild Hybrid eco concept. Based on the latest generation of the South Korean firm's compact SUV model, the concept hooks up Kia's 1.7-liter turbo diesel engine, which produces 115-horsepower and 260Nm of peak torque, to a 5 kW electric motor with a double layer capacitor.

The Kia Optima, which made its original debut in New York, has crossed the pond to give the Europeans a little bit of that Korean flava (or is that German?) and rub the 2011 VW Passat B7's newly styled nose in the ground. Riding on the same platform as the "fluidic" Hyundai Sonata, the Optima brings Kia's "tiger" style to the mid-size saloon segment.

We not sure how Kia's marketing people are going to feel about this one (unless they're part of it...), but photos of an older generation Optima covered in beige cladding and featuring a badge with the word "MEDIOCRITY" have just landed in our mail box. Tony B, the tipster-reader-scooper who sent in the photos, claims he snagged the car in LA.

Of course, it didn't take long to figure out that this is a viral campaign of some sort. However, since we're gearing up for this week's Paris Motor Show, we're not going to waste our time looking for answers about a covered up Kia...

Kia has let loose new photos of its POP electric mini car concept a week ahead of its scheduled world premiere at the 2010 Mondial de l'automobile in Paris. The overly futuristic looking study for a small electric vehicle was penned by Kia's European design team under the direction of Peter Schreyer, Kia's Chief Design Officer, and Gregory Guillaume, the firm's Chief Designer in Europe.