Last night, the Chrysler Group's Mopar division held a special media event at its SEMA Show booth in Las Vegas to show off its new goodies, which include the 2011 Dodge Challenger SRT8 392 Inaugural Edition, Charger Redline, Durango and the Rich Evans Mopar-powered Challenger. This video from the presentation provides us our first glimpse of the 2011 Challenger SRT8's interior, which doesn't look any different from the current model sans the newly designed and badged three-spoke sports steering wheel. Follow the jump to watch the video clip.

The Chrysler Group is bumping up the interest on the upcoming U.S. market Fiat 500 with a tuned concept version readied by none other than the Mopar Underground team, which will make its world premiere at next month's SEMA Show.

In what could be seen as a preview of things to come for U.S. buyers of the retro-styled city car, Mopar's team has created a raft of unique styling and performance parts for the 500.